EMBEDDING SUSTAINABILITY INTO JOURNALISM AND TOURISM CURRICULA: A CROSS-COUNTRY ANALYSIS FROM EUROPE AND UZBEKISTAN‌

Abstract

Sustainability is becoming an increasingly essential consideration in higher education, particularly in fields such as journalism and tourism. Media professionals influence public discourse on sustainability, while tourism has a significant impact on the environment and local communities. This study examines how sustainability principles are integrated into journalism education in Europe and tourism programs in Uzbekistan, drawing insights from the SUMED project, research findings from Poland, Malta, Finland, and Spain, as well as sustainability initiatives in Uzbek universities. The findings reveal that effective integration of sustainability into curricula requires comprehensive curriculum redesign, faculty training, collaboration with industry stakeholders, and the active engagement of students. The study further identifies best practices and challenges in sustainability education and offers recommendations for its enhancement.