EVALUATING A FIRM’S EXTERNAL ENVIRONMENT IN STRATEGIC MANAGEMENT
Kalit so‘zlar:
External Environment Analysis, Strategic Management, Competitive Advantage, Industry Analysis, Environmental Scanning, PESTEL Analysis, Porter’s Five Forces, SWOT Analysis, Market Trends, Competitive Landscape, Environmental Uncertainty, Strategic Planning, Business Environment, Global Trends, Market Opportunities, Market Threats, Industry Structure, Resource-Based View (RBV), VRIO Framework, Stakeholder AnalysisAbstrak
Strategic management is a critical process that enables organizations to achieve long-term success by aligning their internal resources and capabilities with external opportunities and threats. A key component of strategic management is the evaluation of a firm’s external environment, which includes analyzing the macro-environment, industry structure, and competitive forces that influence the organization’s performance. This article provides a comprehensive overview of the tools and frameworks used to evaluate a firm’s external environment, including PESTEL analysis, Porter’s Five Forces, and competitor analysis. It also discusses the importance of environmental scanning, the role of stakeholders, and the challenges of adapting to a rapidly changing business landscape. By understanding and effectively evaluating the external environment, firms can make informed strategic decisions, mitigate risks, and capitalize on emerging opportunities.
